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Selling the Sizzle

25 Ways to Get the Most Out of Your Next Video Production.

A DEMONSTRATION OF QUALITY

See how good your video can be with Director of Photography Chris Lewkovich (from The Discovery Channel) and Producer Gerry Hanlon. Altogether, we’ve garnered 36 nominations and awards that include Emmys, Clios, Addys and more. 

THE BEAUTY OF FLIGHT, CAPTURED

This video for the Air Traffic Control Association premiered in Europe at a global gathering of the world's heavyweights in air traffic management. Created by CustomCorporateVideos.com, it's helping to reinforce and increase the association's membership daily via large-scale presentations and online. The soundtrack utilizes Killer Tracks, the music production company whose work was featured in the movie "Up," the Oscar winner for best animated feature for 2010!

SOLID BRAND BUILDING FOR ACME BRICK

Acme Brick is the nation’s leading brick manufacturer and a jewel in the crown of Warren Buffett’s Berkshire Hathaway empire. Who would have thought that making brick could be fascinating, dramatic and brand building at the same time? We did!

GLOBAL IMPACT FOR ARBITRON

The planet’s largest radio audience measurement service demands a high degree of quality and value. This brand-building, product-demonstrating high-impact video is helping to sell their services around the globe in dramatic fashion.

WELCOME ORIENTATION FOR INTERSTATE

Interstate is the nation’s largest manager of hotels and resorts. Here’s just one of the videos we recently completed for their human resources division, combining the heartfelt responses of their employees.

RECRUITING MAGIC FOR CRESTLINE

Another top-ten national leader in the hotel industry, Crestline Hotels and Resorts wanted to recruit college grads on campuses and online in a big way. This video launched their efforts and led to their recognition as a campus recruitment leader.

PRODUCT DEMO FOR UPS

Director of Photography Chris Lewkovich shot and edited this for UPS to demonstrate the value of holding it all in place. High-end graphics and judicious use of sound effects help tell the story convincingly without breaking the budget.

UNITED WAY’S BRILLIANT WAY TO SHINE

Gerry Hanlon wrote and co-produced this heartwarming video for United Way of Central Maryland. It was cited as “one of their most effective video efforts ever” by the organization's marketing director.

TUERK HOUSE BRINGS HOPE

Chris Lewkovich and Gerry Hanlon co-wrote and produced this warm tribute to the men and women who have been looked upon as the worst of society, but who have struggled back from the abyss with the help and care of Tuerk House.

SHORT FORM VIDEO THAT ROCKS

Mandated use of pre-existing footage determined what we had to work with, but the high-energy soundtrack and judicious to-the-point graphics helped us tell the story quickly with the enthusiasm every client deserves.

VIDEOS FROM PRE-EXISTING FOOTAGE

Sometimes you just gotta work with what's available. We developed this 90-second tradeshow booth pitch for the Interlocking Concrete Pavement Institute from existing footage, melded it into a complete show intended to promote the institute's brand and specific programs, and delivered it within 10 days of capturing the assignment.

DEFENDING THE NATION'S FOOD INDUSTRY

IFIC has become one of the premiere resources in the nation for promoting science-based information about the food Americans eat. They are in a constant battle to defend against scare tactics and sensationalist stories that have become easier to generate than ever. This short video we created for them — aided greatly by the music — was charged with getting their story out to their members in a way that reflected the seriousness and critical nature of their mission.